PharmaForce 2017

September 18 - 20, 2017

Hilton Austin, TX

Contact Us: 1.888.482.6012

 Brian Peters
Brian Peters Vice President, Marketing Medac Pharma

Day One: Evolving Your Commercial Model to Transform Marketing Insights into Sales Activities

9:50 AM Panel Interactive: Deconstructing Your Silos – A Friendship Clause For Sales, Marketing And Training

When you look towards the future of sales, what do we see? How about the future of marketing? In this discussion, we’re asking our expert panelists to look at sales through a marketing lens and visa versa. They’ll share strategies for how they integrate sales, marketing, and even training
The reasons that silos exist and why they should be dismantled 
How to take steps to form a collaborative culture between divisions 
Eliminating friction between marketing and sales
Integrating the sales team into the marketing planning process
Project sharing and how it’s worked (and didn’t work) for them

Day Three: Intersecting Digital and the Customer

12:20 PM Fireside Chat: Closing The Gap Between Content Marketing And The Field Force

Ultimately, marketing drives sales. This deep dive allows marketers to arm their sales force with the tools they need in the field. 
Ensuring that you’re using the right tools that the reps find effective 
Analyzing data to understand what’s working, what’s needed, and what’s wasting everybody’s time
Connecting with marketing materials through all business units
Increasing communication between sales and marketing