Whitepaper & Video Center

Transforming Pharma Marketing: Underscore’s Perspective

In this article we cover: key focus areas for pharma to realistically advance data-driven strategies, the pharma marketing landscape: key trends impacting the industry, pharma's evolving approach and persistent challenges to data-driven marketing, and Underscore's value as a pharma marketing partner. 

Future Pharma 2023 Case Study - Sanofi

With many in the industry now bouncing back from the challenges of the COVID-19 pandemic, we are seeing an increasing number of brands overhauling their marketing strategies to best succeed in this reformed landscape. In this case study, we examine how Sanofi is transforming its branding and marketing to move forwards from the crisis.

Shifting to an Audience-Focused Product Marketing Strategy

The fundamentals of pharma marketing have changed. Brands can no longer differentiate themselves through innovative product development alone. Instead, they must also differentiate themselves by understanding the needs of patients and their physicians, and by marketing based on context. This report explores how pharmaceutical companies are shifting their product marketing strategies from product-focused to audience-focused.