PharmaForce 2017

September 18 - 20, 2017

Hilton Austin, TX

Contact Us: 1.888.482.6012

 Igor Rudychev
Igor Rudychev Commercial Analytics Director Pfizer

Day Three: Intersecting Digital and the Customer

9:50 AM What’s Data Got to Do With It

So you’ve got all this data. Now what do you do with it? You’ve spent time, money and resources gathering it, but how do you go about analyzing it? Our esteemed panel takes the data piece and extrapolates it into a larger theme. 
Using data analysis as a catalyst for storytelling
Overcoming marketing hurdles while working with data
The role of data in your global marketing campaign