Future Pharma 2024

June 25 - 27, 2024

The Westin Copley Place, Boston, MA

Marketing Landing

The Conference for Brand & Multichannel Marketing

PharmaForce is the only event that spans all of pharma sales and marketing to help create a cohesive strategy for success. This event covers commercial innovation, brand strategy, sales force effectiveness, and multichannel marketing through an interactive format broken into concurrent tracks so you can focus on your role within operations, as well as where sales and marketing collide for overall success. Below you will find the speakers and sessions designed specifically for you.

Speakers:

  • Eric Toppy, Global Launch Leader, INVOKANA -Global Strategic Marketing, Johnson & Johnson
  • Craig DeLarge, Global Leader, Multichannel Marketing Strategy & Innovation, Merck
  • Eric Pluckhorn, Director of Marketing, Eurology Business Unit, Actavis
  • Tammy Hubbard, Associate Director, Lead Social Media Marketing, Novartis MS Franchise
  • Aaron Ricker, Senior Manager, Payer Marketing, Sanofi

View All Speakers

Sessions:

  • Creating Health Outcomes-Based Communication For Your Brand Messaging
  • Exploring Augmented Reality And The Latest Innovations In Digital Marketing To Fully Engage Your Customer
  • Optimizing The Use Of Social Listening To Supplement Market Research And Monitor Online Adverse Events
  • Acquiring Data To Successful Sell Into Niche Markets And For New Drug Launches
  • Optimizing Your Multichannel Marketing For Increased Profitability And Improved Customer Engagement

Download the Agenda

Plus discuss topics where both pharma sales and marketing collide for overall commercial success, including:

  • Understanding The Implications Of The Affordable Care Act On Pharma’s Relationship With Patients, Payers, And Providers
  • Being Part Of The Solution: How Pharma Can Contribute To An Improved Healthcare System That Results In Better Patient Care
  • Creating Effective Leadership In Your Organization Amidst Pharma Industry Changes
  • Exploring Innovation In New Commercial Models
  • Deploying Different Sales And Marketing Resourcing Models Based On Changing Market Needs