PharmaForce 2017

September 18 - 20, 2017

Hilton Austin, TX

Contact Us: 1.888.482.6012

 Najur Runganadhan
Najur Runganadhan Strategic Insights & Analytics Novartis


Day Two: Customer Engagement, Effective Partnerships and the Changing Healthcare Landscape

4:30 PM Powering Commercial Teams with Market Access Insights

A recent report entitled "Powering the life sciences commercial engine with market access insights" discusses the changing dynamics between market access and commercial teams, and the industry's current state versus future plans to re-engineer the business. Some of the opportunities highlighted in this report that we will discuss in these interactive round-table sessions include:
Identifying the gaps and siloes between market access and prescriber-facing teams
Putting commercial teams in the driver's seat by upskilling them on market access insights as part of a pull-through strategy with prescribers and patients
Equipping teams with technology that integrates market access data dynamically, from multiple sources, and disseminates insights across the organizatio

Day Three: Intersecting Digital and the Customer

12:20 PM Fireside Chat: Closing The Gap Between Content Marketing And The Field Force

Ultimately, marketing drives sales. This deep dive allows marketers to arm their sales force with the tools they need in the field. 
Ensuring that you’re using the right tools that the reps find effective 
Analyzing data to understand what’s working, what’s needed, and what’s wasting everybody’s time
Connecting with marketing materials through all business units
Increasing communication between sales and marketing