PharmaForce 2017

September 18 - 20, 2017

Hilton Austin, TX

Contact Us: 1.888.482.6012

 Neil Keene
Neil Keene Former Senior Associate Director, Customer Engagement Strategy Boehringer Ingelheim

Day Three: Intersecting Digital and the Customer

11:40 AM Case Study: Building A Center Of Excellence For Customer Engagement

BI has recently gone through an internal transformation, and Neil Keene led the reorganization of customer engagement and account-based selling through the creation of the Center of Excellence. 
You’ll hear how Neil’s team: 
Created a framework developed over 2 years 
Marketed to HCPs, non-personal, digital, and handled overall customer engagement 
Developed a platform for customer engagement 
Measuring KPIs and engagement 
Dealing with that elusive ROI