Tracy Yedlin

Senior Manager, Customer Engagement & Marketing Innovation Takeda Pharmaceuticals

Tracy has over twenty years experience in marketing and innovation. With an MS in Advertising, Tracy started her career in traditional Consumer Packaged Goods advertising but soon moved to digital strategy and marketing. While working for Agency.com and Razorfish, Tracy drove results for Fortune 500 clients across Business to Business, Consumer Goods, Financial Services and Manufacturing industries. Tracy is now applying her skills in the pharmaceutical industry at Takeda as Sr. Manager, Customer Engagement & Marketing Innovation where she leads Social Media and Mobile channel strategy and integration.  She is a digital evangelist who is passionate about evaluating evolving trends, identifying gaps and creating solutions to drive engagement and ultimately results for Patients, HCPs and Payers.