Day 1 - June 26th

Pick up your conference badge at the registration desk, download the conference app, and get ready for a day of jam-packed content with a hearty meal.

AI, omnichannel orchestration & enablement, social media optimization, the end of third-party cookies, the inflation reduction ac; the list seems to go on as 2024 is posed to be a disruptive year for marketing and commercial teams across the pharmaceutical industry. Join us as we kick off Future Pharma with an overview of the state of the industry where we will touch on topics that are top of mind for leaders and are the focus of this year’s program.  

Gwen Hyland

Head of Commercial Excellence, Rare Disease
Alexion

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Christopher Leggett

Head of Global Commercial Innovation
Genmab

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The digital road ahead for pharma looks promising. As the industry continues to grow its digital capabilities, marketing and commercial leaders are getting excited about the technological advances that promise to improve insights and deliver results. From using AI to create hyper personalized content to connect omnichannel platforms to ensure a seamless journey for the customer, digital advancements across the industry are growing at a rapid pace. Join us as we look at our crystal ball and dive into the exciting tools and emerging strategies that will help shape the future of marketing and commercialization in the pharmaceutical industry.

Jalpa Dave

Head of Digital & IT - US Immunology & Cardiovascular, Commercialization IT
Bristol Myers Squibb

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Catherine Blanchette

Head of Digital Innovation & Partnerships
Sanofi

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Samarth Virk

Director, NPP, HCP Marketing
Argenx

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Onboarding a new tool takes a ton of collaboration and vision. However, when done right, the onboarding on new tools can drastically improve performance and outcomes. Join us for a session that looks at ways that leaders can analyze their current tech stack and develop sound strategies for getting the most ROI on their new investments. 

Speaker TBD, Klick

When healthcare providers go to a brand.com site, it's typically for something very specific - clinical trial info, financial support for their patients, or dosage guidelines. But even when they know exactly what they are looking for, finding it can be burdensome and time-consuming. And for short-on-time HCPs busy caring for sick patients, that can be a dealbreaker, leaving behind a frustrated medical professional and a commercial strategy that is coming up short. 

For successful brands, effective HCP engagement means better patient outcomes, as well as optimized marketing spend that drives meaningful HCP interactions and high-value downstream activities. AI-powered tools are already making an impact in HCP engagement, and brand teams are re-orienting their approach to adopt innovative AI tooling in order to increase effective engagement and drive brand adoption. 

Key panel takeaways: 

• How to identify the right AI-powered tool for your brand’s strategic imperatives

• How AI can drive more meaningful engagement between brands and HCPs, while remaining safe and compliant

• How these tools can uncover new data and turn it into actionable insights

Louis Savant

Director, Patient Access Transformation Strategies
Teva Pharmaceuticals

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Heath Morlok

Associate Director, Oncology, Integrated Customer Engagement
Merck

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Jenna Parenton

Sr. Brand Manager
Dermavant

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Ahmed Elsayyad

President & Co-Founder
Ostro Health

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Keeping your field teams on the go and with the right tools at their disposal is no easy task. As technologies change, so must the strategies that leaders adopt if they are to maximize their results. Jenn Muszik is at the top of field force readiness and will be diving into the changing dynamics of intraorganizational relationships across the pharmaceutical industry. Jenn will also highlight how leaders can leverage their internal relationships to capitalize on the full resource capabilities that your enterprise has to offer. 

Jennifer Muszik

Commercial Learning, Leadership Development, Executive Leadership
Alkermes

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One of the major points for this year’s program is finding out ways to break down internal silos and allowing for teams to come together to create the best customer experience possible. This is easier said than done as budget cuts, workforce reductions and new tool adoptions all are disrupting how leaders plan for the future. One thing is for certain, being able to move seamlessly across teams to execute initiatives can be the difference between success and failure. Join us for a panel discussion where we will look at how leaders can:

• Maneuver through traditional barriers and silos to communicate effectively.
• Develop goals and KPI’s that are in alignment with other team goals.
• The benefits of creating a cross functional culture by developing a highly skilled and informed workforce.

Jenny Rudolph

AD, Payer Access Marketing
Boehringer Ingelheim

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Gaetan Akinrolabu

Director, Corporate Social and Digital Media
Mirati Therapeutics

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Johnny Dogun

Director, Omnichannel Marketing (Respiratory Biologics)
AstraZeneca

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Michael Meyering

Director, Global IT Commercial Strategy
Merck

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Nuvan Dassanaike

SVP of Digital and Marketing Strategy & Operations
Accord BioPharma

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Pharma’s patient centered credo allows for teams to ensure that they actively seek out patient preference, perspective, and experiences to cultivate and execute marketing and commercial strategies. Without these, brands will be operating without a compass, ensuring long term failure. Join us as we look at the ways leaders can leverage tools and insights that will improve outcomes by tapping into the data presented by the voice of the patient.

The Inflation Reduction Act holds many provisions that will affect the ways commercial leaders plan for brand success. The cascading effects of this legislation are still being explored and have many commercialization leaders wondering how to strategize for the future. Join us as we look to understand how the IRA will impacting pharma commercialization efforts and ways that leaders can prepare for future success.  

Robert Francomano

Chief Commercial Officer
SELLAS Life Sciences Group

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A seamless digital interaction for our end user is a major goal for all marketing leaders and digital teams. Being able to pick up where your customer left off and adding value to each click is where we want to get to. However, this takes time, effort, and coordination across different functions to execute. This fireside chat will explore how to set up your digital journey for success across the brand and enterprise level by:

• Track ROI and KPIs across channels.
• Ensuring privacy and security are top of mind when creating a strategy.
• Creating an educational experience that builds trust and keeps customers coming back for more. 

Boaz Kigel

Director, Global Oncology Commercial
Sanofi

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Priya Venkararaman

Sr. Director, Channel Experience Lead - Omnichannel Capability
Bristol Myers Squibb

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The Roundtables at Future Pharma are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10-15 of your peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 30-minutes, stand up and choose a new topic to engage your peers with.

1. Leveraging Real World Data (ICD Treatment, Rx Claims, Lab, Payor Coverage) to Enhance HCP NPP Targeting and Creative Segmentation – Speaker TBD, Skipta
2. Topic TBD – Speaker TBD, TeleVox
3. Topic TBD – Speaker TBD, PatientPoint
4. Topic TBD - Speaker TBD, Viseven
5. Topic TBD - Speaker TBD, Acxiom

You've made it through a jam packed first day of engaging content and networking sessions alongside your peers. Now it's time to kick back, enjoy some drinks and have fun with your team and new connections at our Future Pharma cocktail reception.

End of Day 1 - See You Tomorrow!