PharmaForce 2017

September 18-September 20, 2017

Hilton Austin, TX

Contact Us: 1.888.482.6012

Anita Burell

President & CEO
Anita Burrell Consulting LLC

Anita Burrell is a dynamic, passionate and infectiously enthusiastic consultant focused on improving patient outcomes through pharmaceutical innovation. She is also an adjunct assistant professor at Rutgers University and a regular speaker on health economics, market access and mHealth.

Anita has 23 years of experience in the pharmaceutical industry in a wide variety of roles.  She has been responsible for strategic commercial execution on the Sanofi diabetes portfolio, led Aubagio, the oral MS therapy through submission and approval in over 30 markets worldwide and been responsible for global pricing, reimbursement support and market access for launch products throughout her career.

Anita joined the pharmaceutical industry as a pioneer in the field of Health Economics for Burroughs Wellcome. After increasingly senior roles within the UK, she moved to New Jersey in 2001 where she has made her home apart from a sojourn for Sanofi to spend 4 years in Paris, France.

Anita holds a BA (Hons) in Economics from the University of Stirling, an M.A. in Economics from Dalhousie University, Nova Scotia, Canada, and a Masters in Business Administration from Kingston University, Surrey UK. 

In her spare time she is a Director at Large for the Mid Atlantic chapter of the Healthcare Businesswomen’s Association, likes to read a wide variety of literature, ride horses and experience different cultures through travel.

Wednesday, September 20, 2017: Intersecting Digital and the Customer

11:40 AM Collaborating To Bring Value In Development: What Can We Do Within The Constraints of RCTs?

  • Understanding the key decision points during development - when is the train already rolling?
  • Putting commercial and market access issues into clinical development decision making - what works?
  • Beyond patient-centricity as a concept - what are others doing to really impact the development process with what matters for patients
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