Future Pharma 2024 Blog

Pharma companies must be able to break down internal silos and allow teams to collaborate, as this is the only way they can create a truly omnichannel customer and patient experience. Of course, achieving this is easier said than done. This article will explore strategies your company can use to achieve better omnichannel orchestration across the enterprise.

Healthcare providers (HCPs) are often strapped for time, so when online experiences and marketing content from pharma companies don't align with their expectations, they don't waste time moving on to their next task. This is where artificial intelligence and machine learning come in. This article explores how pharma companies can leverage AI and ML to enhance their marketing operations and deliver a more personalized experience for HCPs.

Social media influencers are commonly associated with consumer products, including beauty products, clothing brands, and foods. However, pharma brands can also leverage influencers to build trust with their audiences and drive awareness. This article explores how pharma companies can build better brand reputations with influencers leverage.

Pharma field force sales teams need tools, technologies, and data to perform successfully and boost sales. This article explores some of the ways you can enable your field force.

Most pharma brands would describe themselves as "patient-centric," but their marketing campaigns might suggest otherwise. Too many pharma marketing campaigns focus on the benefits of the product rather than the patient's needs and how they can be met. This article explores how pharma brands can integrate patient-centricity into their marketing strategies.

Ever since 1898 when Miller Reese Hutchison used an electric current to amplify sounds and thus created the world’s first hearing aid and wearable technology, people have been using such innovative devices to enjoy a better quality of life and take better care of their health. In more recent times the term "wearable technology” has been more closely related to devices such as smart watches and activity trackers which can help users monitor their activity levels and measure factors such as calory burning, steps taken, and heart rate – although it should be noted that the accuracy of the data produced by current wearable technology is highly debated.

If the global COVID-19 crisis has taught us one thing, it’s the importance of community. During the worst days of the pandemic, it was truly heart-warming to see how people came together to help those who were struggling. Digital technology, especially social media, has made it easier than ever for people to connect with one another and share information and advice. As our previous article on misinformation and disinformation laid out, this is not always a force for good, but social media is more than capable of being a source of support and community just as much as it is a negative influence.

It’s been a pretty wild ride for anyone following the news of Elon Musk’s takeover of Twitter. What began as possibly the world’s most expensive tantrum has quickly evolved into what appears to be a record attempt for the world’s fastest burning down of a multi-billion-dollar brand. While Twitter is certainly not the only social media brand to be experiencing problems right now – one only has to cast a cursory eye over Mark Zuckerberg’s disastrous metaverse project to confirm that – it does provide an opportune moment to address a problem which has been increasingly dominating headlines over the last few years – disinformation and misinformation.

Developing a solid omnichannel marketing strategy has never been more important for brands in all fields than it is right now. Multiple global factors, including but not limited to the COVID-19 crisis, have necessitated an approach which seamlessly blends traditional and digital marketing methods together. With its history as a predominantly B2B industry, the world of pharma marketing has arguably been somewhat late to the omnichannel party and many brands in the space have found themselves playing catchup when it comes to advertising products using these methodologies.

Artificial Intelligence is back in the mainstream headlines again. The recent launch of the ChatGPT chatbot by OpenAI in November of 2022 quickly gained attention for the advanced nature of the technology underpinning it. Chatbots have long been a source of pain for customers seeking to solve issues with the products they’ve purchased, but the new technology from OpenAI promises to provide more detailed and human-like responses than any which have gone before it.

Brands today have more methods of connecting with customers than ever before. With the advent and inexorable expansion of digital technology the traditional walls which used to exist between the end user of a product and its manufacturer have all but been eliminated. This trend also extends to the pharmaceutical industry, and we are increasingly seeing producers in this space leveraging direct to customer marketing as a valid method promoting pharma products and health advice.

The pharma sales force faces many challenges. While it used to be the case that doctors would independently decide what drugs to use, today, there are additional stakeholders to consider - and getting access to them isn't easy. Let's consider three of the biggest challenges facing pharma sales today.

Pharma marketing is changing. For many years, pharmaceutical companies looking to market new drugs sent representatives to have one-on-one conversations with physicians and other clients and promote the products in-person. Today, this traditional representative-centric marketing model is coming under great strain.

Three great examples of how 80s pop culture can be used to make modern business work better and more ethically than ever before. Whether in pharmaceutical marketing or elsewhere, these lessons can help make your industry stronger.

Taking cues from the direct-to-consumer world and employing strategies such as agile and fail fast is allowing GSK to become a better and more responsive marketer.

Digital technology is helping people working in all fields become more productive and efficient in their roles. However, it's important to have a solid understanding of which tools are right for each job and make sure you're only selecting the ones which are relevant.

All successful marketing efforts end up with the sales team. After all, the only way to truly measure whether your marketing strategy has been effective is to see it translates into real business. Similarly, most, if not all, of your successful sales will have begun life in the marketing department.

Whether it's augmented reality-powered smart glasses helping field service engineers superimpose schematics over real machines or virtual reality technology allowing travelers to tour destinations before deciding whether to book a flight, this incredible tech has almost unlimited applications.

Amazon's foray into the pharmaceutical world might be cause for concern, it also brings with it no small amount of opportunity. With its almost unlimited resources, Amazon isn't afraid to constantly innovate and take an open-minded approach to new services.

For pharmaceutical companies, the process of keeping established brands fresh is more complex. As they don't normally sell directly to consumers, the needs of their customers are very different, as are their strategies for selling to those customers.

TSavvy pharma brands are always looking for new and innovative ways to bring the latest in medical technology to market. At the other end of the corporate scale are fresh startups, which are filled with great ideas but often lack the infrastructure to effectively develop, market, and sell their products.