Future Pharma 2020

September 14 - 15, 2020

Boston Marriott Long Wharf, Boston, MA

Future Pharma Blog

What Modern Business Can Learn From 80s Pop Culture

Three great examples of how 80s pop culture can be used to make modern business work better and more ethically than ever before. Whether in pharmaceutical marketing or elsewhere, these lessons can help make your industry stronger.

GlaxoSmithKline's Marketing Strategy To Fail Fast And Be Agile

Taking cues from the direct-to-consumer world and employing strategies such as agile and fail fast is allowing GSK to become a better and more responsive marketer.

How Productivity Tools Can Supercharge Your Sales Teams

Digital technology is helping people working in all fields become more productive and efficient in their roles. However, it's important to have a solid understanding of which tools are right for each job and make sure you're only selecting the ones which are relevant.

Here's How to Break Down Silos Between Sales and Marketing

All successful marketing efforts end up with the sales team. After all, the only way to truly measure whether your marketing strategy has been effective is to see it translates into real business. Similarly, most, if not all, of your successful sales will have begun life in the marketing department.

How Augmented and Virtual Reality can Help Pharmaceutical Marketers

Whether it's augmented reality-powered smart glasses helping field service engineers superimpose schematics over real machines or virtual reality technology allowing travelers to tour destinations before deciding whether to book a flight, this incredible tech has almost unlimited applications.

Amazon's Healthcare eCommerce Strategy

Amazon's foray into the pharmaceutical world might be cause for concern, it also brings with it no small amount of opportunity. With its almost unlimited resources, Amazon isn't afraid to constantly innovate and take an open-minded approach to new services.

Here's How Takeda Pharmaceuticals is Keeping Established Brands Fresh

For pharmaceutical companies, the process of keeping established brands fresh is more complex. As they don't normally sell directly to consumers, the needs of their customers are very different, as are their strategies for selling to those customers.

How The Novartis Health Hub Brings New Tech To Market More Effectively

TSavvy pharma brands are always looking for new and innovative ways to bring the latest in medical technology to market. At the other end of the corporate scale are fresh startups, which are filled with great ideas but often lack the infrastructure to effectively develop, market, and sell their products.

Non Personal Promotion

Actionable KPIs that Drive your Commercial Success

Success Factors For New Product Launches: An Exploration of Product Archetypeses