Whitepaper & Video Center

Discovering Effective Strategies for Sales and Marketing in the Face of Reduced Access to Oncologists

Click the image on the left to download now!Oncology breakthroughs are currently fueling significant growth in the market, as well as the competition between pharmaceutical brands for market share. This paper examines the challenges facing pharmaceutical brands today, as well as the strategies for non-personal promotion and boosting the informative value of their messaging that will allow them to continue to break through the competition. Key topics include: How constricted access to Oncologists is characterizing the marketCauses and symptoms of market changeAdapting to restrictions in Oncologist accessCrafting promotional strategies incorporating non-personal promotionPerceptions of multichannel effectiveness

Strengthening Engagement and Influence With Key Decision Makers

In this research report, based on findings of an exclusive elandas webinar hosted by PharmaForce, you'll discover the three fundamental challenges of influencing decision makers, and how to use a combination of technology and strategy to overcome them.  Click the image to the left to download! 

Updating Engagment Strategies for a Changing Healthcare Market

With the importance of each decision maker engagement increased as a result of consolidated buying power in the healthcare market, getting the right shareable assets to support new opportunities is a critical part of a successful sales and marketing dynamic. In this report, produced with elandas, you'll discover three surprising integrations that can support a stronger approach to engagement while minimizing turnaround time. Read the latest on: -Overcoming information gaps to better enable sales -The impact of integrated healthcare networks on strategy -Producing custom assets to support new opportunities Click to download your copy!

Non Personal Promotion

In this exclusive presentation from PharmaForce, Liz Cermak, Chief Commercial Officer for Pozen, discusses the future of pharma marketing and non-personal promotion. Cermak examines how Pozen is dealing with seismic changes in the sales rep model and explains how they've adapted to the changing attitudes of prescribers by implementing 21st century sales procedures. Click on the image at left to download the presentation; share around the office or use it as the basis of your next meeting.

3 Pillars to Support a Winning Product Launch

Two-thirds of all product launches underperform and the majority of launches fail due to lack of preparation. We’ll discuss how your brand can achieve launch excellence through the three pillars for success: people, process, and expertise. This report will also examine the value of engaging an external launch partner and how they can offer can offer both strategic consultation and execution resources.