Jennifer Adams

Director, Worldwide Marketing Operations Bristol-Myers Squibb

Jennifer Adams is the Worldwide Marketing Operations Lead at Bristol Myers Squibb. She has been instrumental in setting up the Marketing Operations role and model in the US and its expansion across EU/EMAC and Asia.  She will be speaking at PharmaForce on the transformation of the Worldwide BMS Marketing execution model, efficiencies gained through transformation and her recent rollout of the new work management software, Workfront.

In addition to her most recent achievments, Jennie spent over 17 years in Financial Services, launching her career supervising a call center in Global Operations, moving to Sales and Strategies in Capital Markets where Jennie pioneered a digital solution in lieu of a paper/fax process for 250,000 financial advisors. She spent 9 of those years building out a long-lasting, third party strategy and multi-channel benefit portal for millions of users within Interactive Marketing, still in use today.

While she does have a loyal track record for sustained employment at large public companies such as Prudential Securities, Citigroup and BMS; Jennie did spend some time in the Non-Profit sector as well, reengineering a web site platform and implementing a complex CMS.  She also ran the Digital in-house agency at BMS, streamlining communications and improving relationships globally.

Jennie has won a numerous awards. She has a BS from Arizona State University in Sociology and completed a Wharton Executive course, Advancing Business Acumen in 2014.